Right Ways To An Effective Marketing
Many marketers are afraid to use video in their strategy. Firstly, there is a barrier in the form of production cost and format complexity, and secondly, not everyone knows about simple ways to create a video in online services.
Video marketing is a powerful advertiser tool. I’ll tell you about the most convenient editors and video resources that will help you create video posts and advertising for a marketing campaign.
If you have your own content, video content, your ready-made Animoto storyboard templates will help you to comb and beautifully deliver it. You can upload your raw video to the editor, cut it into frames and add captions. This is how the tool looks from the inside:
In the editor, you can also add photos to your video (in the interface, you can even edit them – to ensure the uniformity of the visual style), add a soundtrack, and create custom storyboard templates. A finished video can be uploaded to the social network directly through the editor interface.
The cost of a monthly subscription – from $ 8.
This tool will help you create animated stories that have become fashionable in recent years. The typical concept of such a video is a voice-over introducing the viewer with a particular subject or story, accompanied by successive visual illustrations.
This format is good for educational videos about abstract concepts and concepts, stories about the history of a company or a project, business presentations, ideas and suggestions. Here is an example of such a video from the editor:
The cost of a monthly subscription – from $ 7.
A very easy-to-use tool is the Crello editor . The platform offers thousands of animated templates that can be easily edited for your needs: change the text, select the font and color of the text, add animated objects and change their size and position. Here’s how it looks in the editor’s office:
Such bright animation is very effective – this format attracts attention and helps to transmit a short message in a fraction of a second. Crello has three formats for animated designs:
Full HD Video
Video content and templated videos can be made from the photo. To do this, you just need to put a videophone or animated objects on your advertising image:
Base account with 12,000 templates and the ability to create animated posts for free
The cost of a monthly PRO account subscription is $ 9.99.
Yes, yes, the built-in tools of Instagram Stories will turn even quite modest content into a full-fledged video. Use the built-in animation, fonts and effects to create interesting videos about the behind-the-scenes details of your company’s work and event reports. Spontaneous, videotaped videos are pertinent on Instagram and will bribe your audience with a familiar format.
For example, the Allure edition likes to share videos from events or short interviews:
- Stock videos.
Look through the catalogs of photo stocks in the video section and you will be surprised by the number of videos that can be used for marketing campaigns. Stock videos are professionally shot, and their price will be ten times lower than the cost of producing your video. Here are the sections of the video in the most popular photostocks: Depositphotos (from $ 19 for 1 video), Shutterstock (from $ 219 for 5 videos), iStock (from $ 60 for 1 video).
Here is what one of these videos looks like at photo stock Depositphotos:
Connect the stock video with your content will help the same Animoto.
Stop it! And listen! Stopmoushn – one of the latest trends in the world of online marketing. These cute videos resemble childhood and attract with simple naivety. Kapwing editor allows you to create this kind of animation from your content on source files in .mp4, .mov, .webm, .ogg and .mpeg formats:
The cost of 1 video without a watermark – $ 6 or $ 20 unlimited monthly subscription.
What to look for when generating video content
Most users watch videos without sound, so they need to be interested in the picture. If your video does not seem valuable to the viewer in the first few seconds, you can almost certainly assume that he (a) will continue to scroll the tape, instantly forgetting about the existence of your brand.
One of the ways to win the attention and trust of the audience is the real benefit that your video brings to them. Here you have two options. Create entertainment content, such as making a witty joke in a video. Or provide the viewer with useful information. Video tutorials, educational videos, reviews, second videos about the sale or announcing the event are usually perceived very positively.
Video in marketing is not always expensive production and professional filming. Short clips for regular filling of your accounts in social networks can be easily made by yourself. Carefully study the options of video editors and look through for pages of other brands for inspiration.